Room Reservations We collect your contact information, payment information, reservation information, and accommodation preferences. That information is collected directly from you when you make a room reservation. In a small number of cases we collect information about a guest’s health. For example, a guest may voluntarily choose to provide information about a disability as part of a request for an accommodation preference. We use your information in order to perform our contractual obligations, fulfill your requests for a reservation, and to take steps in anticipation of those obligations. In some jurisdictions we also need your information to comply with legal obligations to collect and maintain information about guests. We also have a legitimate interest in analyzing trends and patterns among guests. In the rare circumstances in which we collect information about a guest’s health, that information is collected only for the purpose of accommodating a guest’s needs and is used for no other purpose.
Best Western Rewards® (“BWR”) BWR is Best Western’s loyalty rewards program. We collect your contact information, communication preferences, reservation history, redemption details, and partner loyalty program elections. Information is collected when you register for BWR, redeem reward points, make a hotel reservation, update your BWR account, or link your BWR account to a partner loyalty program. We use your information in order to perform our contractual obligations to you. For example, we use the information to allow you to earn and redeem rewards, points, or credits in connection with loyalty programs. We also have a legitimate interest in marketing to you and analyzing trends and patterns among our rewards members. Per your express election and consent, store payment-related information for future reservations. View complete BWR program terms and conditions. 
Best Western Travel Card® We collect your contact information and payment information when you purchase a Best Western Travel Card We use your information in order to perform our contractual obligations to you. We also have a legitimate interest in marketing to you and analyzing trends and patterns among our Best Western Travel Card holders. View the complete Best Western Travel Card terms and conditions.
Cookies and First Party Tracking We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a website is viewed. We have a legitimate interest in making our website operate efficiently and analyzing trends and patterns among our website visitors.
Cookies and Third Party Tracking We participate in behavior-based advertising. This means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that it can provide advertising about products and services tailored to your interests on our website or on other websites. We have a legitimate interest in engaging in behavior-based advertising.
Email Interconnectivity If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains, or make reservations. We have a legitimate interest in understanding how you interact with our communications to you.
Customer Care If you contact us with an issue we will collect your name and e-mail address, as well as any other content that you send to us in order to reply. We have a legitimate interest in receiving and acting upon the information that you provide to us concerning issues that you raise.
Communications List When you opt-in or sign up to receive communications, we collect your email address, postal address, or phone number for text messaging.
We share information about our products and services or the products and services of other companies, if you consent to receive that information. We also have a legitimate interest in sharing information with you about our services and those of our partners.
Mobile Devices We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our websites or applications We have a legitimate interest in identifying unique visitors and in understanding how users interact with us on their mobile devices.
Partner Promotion We collect information that you provide as part of co-branded promotions with other companies. For example, we collect information if you apply for a Best Western co-branded credit card. We have a legitimate interest in fulfilling our promotions. That interest includes sharing your information with our partners to, among other things, determine your eligibility for a promotion.
Surveys When you participate in a survey we collect information that you provide through the survey.  We have a legitimate interest in understanding your opinions and collecting information relevant to our organization to improve our services.
Sweepstakes, Promotions or Contests When you participate in a sweepstakes, promotions, or a contest we collect information about you that includes contact information to notify you if you are selected. We have a legitimate interest in operating sweepstakes. In some contexts we are also required by law to collect information about those that enter into our sweepstakes, and we have a legitimate interest in complying with those laws.
Text Messages to Licensed Hotels Some Licensed Hotels may provide guests with the ability to communicate by text message or through a text-message-based automated platform concerning a guest’s hotel stay. Licensed Hotels that provide guests with the ability to communicate by text message or through a text-message-based automated platform concerning a guest’s hotel stay request consent from the guest before communicating with guests about their stays and responding to guest-initiated text communications. Guests can ask the Licensed Hotel about its specific privacy practices.
Website Interactions We use technology to monitor how you interact with our website. This may include the links you click on or information that you type into our online forms.  We have a legitimate interest in understanding how you interact with our website to better improve it and to understand your preferences and interests in order to select offerings that you might find most useful.
Web Logs We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors. We have a legitimate interest in monitoring our networks and the visitors to our websites. Among other things, it helps us understand which of our services is the most popular.
WiFi Access Although we do not provide WiFi networks at Licensed Hotels, we do provide access to WiFi at BWI offices (e.g., our headquarters). We collect information about individuals that access those WiFi networks.  We have a legitimate interest in providing WiFi networks and in collecting information for fraud and security purposes.
Employment Candidates If you apply to work for us we collect information necessary to evaluate your application.  We use information about prospective employees in connection with our legal obligations and our legitimate interest in evaluating candidates. 
Employees If you are or were an employee of BWI we collect information necessary to your employment. We use information about current employees in connection with our employment obligations. In some contexts, we are also required by law to collect information about our employees and we have a legitimate interest in complying with those laws. We also have a legitimate interest in using employment information to have efficient staffing and work force operations.